Bringing a different lens to sports car racing.

After a busy 2023 season bopping around IMSA’s biggest races - Rolex 24H Daytona, 12H Sebring, Long Beach GP, Watkins Glen and CTMP - we’re going all-in on the American-based sports car series in 2024:

Starting with the 2024 ROLEX 24H of DAYTONA.

We leveraged diversified social spaces to promote awareness of the series + shed light on some of IMSA’s incredible DEI initiatives - nurturing the overall growth and expansion of the sport.

264,270 IMPRESSIONS

Across platforms throughout the race period.

100+ PIECES OF CONTENT

Across platforms.

163,794 UMV

Unique Monthly Visitors to our platforms.

COLLABORATIONS

Collaborated on shared content for posting with ROLEX WINNER Felipe Nasr, Porsche, and @IMSA_Racing.

EXPERT + DRIVER INTERVIEWS

With female ROLEX drivers Tatiana Calderon, Katherine Legge, Sheena Monk, Ashton Harrison, the winners of the MX-5 Cup Women in Motorsports Sponsorship Award, and more.

INCREASED EXCITEMENT

In covering the ROLEX 24H on social media, we received countless messages from fans and influential stakeholders alike on their increased interest in the series.

2024 CONTENT —

  • INTERVIEW | KATHERINE LEGGE

  • INTERVIEW | TATIANA CALDERON

  • INTERVIEW | SHEENA MONK

  • INTERVIEW | ASHTON HARRISON

  • INTERVIEWS | MX-5 CUP WOMEN IN MOTORSPORTS SPONSORSHIP WINNERS

  • INSTAGRAM COLLABORATION | ROLEX 24H WINNER FELIPE NASR + STUGGART PORSCHE

  • EDUCATIONAL GUIDE | IMSA 101

  • BEHIND-THE-SCENES

  • FAN EXPERIENCE

  • TRENDS

OUR 2022 SEASON

  • On-track

    We partnered with Pitlane Parley to attend five IMSA races during the 2023 season, including: the Rolex 24H of Daytona, the 12H Sebring, Long Beach Grand Prix, Watkins Glen, and CTMP.

    Some of the highlights

  • Off-track

    We also serve as an F1 pundit on the Pitlane Parley podcast, bringing a different POV to cover IMSA interviews.

    Check out the pod