F1 Academy
F1 Academy is the female-only single-seater racing championship founded by Formula One, with its inaugural season in 2023. By partnering with the series at the F1 United States Grand Pix, we cultivated a sense of community to enrich the experience of all fans, whether virtually or in-person, leveraging our highly-engaged channels to educate and support F1 Academy’s diversity, equity, and inclusion initiatives, fostering the series' growth and expansion.
Capturing the attention of motorsports fans
and new audiences alike:
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✺125+
Published pieces of content
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✺122,610+
Global audience reach through Instagram + TikTok
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✺3
Long-form interviews with series champion Marta García-Lopez, 21-year-old Emirati driver Hamda Al Qubaisi, and race engineer Charlotte Phelps
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Behind-the-scenes
look from inside the paddock, engaging current and new fans alike
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✺25%
Average engagement rate - compared to the 1-3% industry average (!!!)
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Missions + values
Showcasing how the series is contributing to the much-needed female driver development ladder + the various opportunities and roles driven by women in the paddock
Content highlights
Behind-the-scenes
7-time F1 World Champion Lewis Hamilton joined F1 Academy’s Managing Partner Susie Wolff for a tour.
✺ 16,505+ impressions, 11,593 of which were not previously following Grid Clique
✺ 37% follower engagement
✺ 300+ shares and saves
Trends
Capitalized on popular trends on TikTok and Instagram Reels to widen audience engagement.
✺ 21,900+ views
✺ 188+ favorites
News
Following the weekend, we promoted Elizabeth Blackstock’s powerful pieces on how the series is impacting female fan engagement of all ages.
✺ 8,000+ impressions, 50%+ of which were not previously following Grid Clique
✺ 52% follower engagement
✺ 250+ shares + saves
let’s promote
women in motorsports,
together
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